SEO
Search engine optimization is the process of improving the quality and quantity of traffic from search engines to a website through natural (organic or algorithmic) search results. Typically, the better a site is ranked (e.g., it is among the first on the list in searches), the more traffic will be redirected from the search engine to it. Thanks to SEO, different types of searches can be optimized, including image search, local searches, etc.
As an internet marketing strategy, SEO considers the way search engines work as well as the term that people search for. Website optimization primarily involves modifying the content and HTML code that can improve its ranking for specific keywords and remove barriers to the indexing of website content by search engines.
| Ranking for a specific keyword | |
| Keyword research and analysis | |
| Edit Meta Tags (Title and Description) | |
| Robots.txt file optimization | |
| Creating and setting up a sitemap.xml file | |
| Create and set up an images_sitemap.xml file | |
| Set up a Google My Business Company profile | |
| Mobile optimization | |
| Google Analytics Setup | |
| Traffic analysis through Google Analytics | |
| Local Search Optimization (Google) | |
| Website image optimization | |
| 404 page personalized error setup and optimization | |
| Setting Schema HTML tags | |
| Set up Twitter tags | |
| Canonicalization analysis and domain unification | |
| Initial link analysis | |
| Header tag optimization | |
| Duplicate content analysis | |
| Positioning report for desired keywords | |
| Website usability analysis | |
| Universal SEO (video, maps, images, news) | |
| Analysis of the design of your website | |
| Language specification within pages | |
| Setting up an .htaccess file (301 redirects, etc.) | |
| Broken Links Analysis | |
| Setting up the Open Graph Protocol | |
| Content minification | |
| Setting up Gzip compression | |
| Setting up the content cache | |
| Building quality backlinks | |
| Social media marketing strategies | |
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Website optimization primarily involves changing the content and HTML code that can lead to improved ranking.
